AI-generated content label examples

How to label AI-generated content

Article 50 of the EU AI Act requires that certain AI-generated content be identifiable. Here are example labels by medium, with placement guidance.

AI-generated images

Label:

"This image was generated using artificial intelligence."

Placement: Caption, alt text, or visible watermark.

Short version (for social media):

"AI-generated"

AI-generated video

Label:

"This video contains AI-generated content."

Placement: At the start of the video and in the description.

Deepfake video

Label:

"This video has been artificially generated and may not depict real events."

Placement: At the start of the video and in the description. This is a deployer obligation under Article 50.

AI-generated audio (podcast/voiceover)

Label:

"This audio was produced using AI voice synthesis."

Placement: In the audio introduction and in the content description.

AI-generated text (matters of public interest)

Label:

"This content was generated with the assistance of artificial intelligence."

Placement: At the top or bottom of the article, clearly visible.

Note: This obligation is scoped to text published to inform the public on matters of public interest. It does not apply if a human exercises editorial review and takes responsibility for the content.

AI-generated music

Label:

"This music was generated using artificial intelligence."

Placement: In the track description and, where possible, in the audio metadata.

Branch-specific limits and exceptions

• Personal, non-professional activity can fall outside the Act's scope
• Artistic, creative, satirical and fictional deepfakes still require an appropriate disclosure that does not hamper the work
• The public-interest text duty has an exception where a human exercises editorial control and a person holds editorial responsibility

Machine-readable marking

For providers, the obligation includes ensuring outputs are detectable as AI-generated. This may involve metadata, watermarks, or other technical markers.

The full labeling library

The Labeling Kit (€99) includes a complete wording library with 30+ label variants by medium, placement, and context — plus a decision tree, workflow checklist, and record log.