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Article 50

Labeling Kit

Article 50 content labeling without the guesswork

A labeling guide by medium, ready-made disclosure wording, deepfake notice templates, and a publisher workflow checklist. Label your AI-generated content correctly.

What's inside

PDF

Article 50 labeling guide

12-page guide on what must be labeled by medium (text, image, audio, video), exemptions, and timing

DOCX

Disclosure wording library

Ready wording per medium and placement: caption, footer, metadata, spoken notice

DOCX

Deepfake/synthetic media notice templates

Notices for realistic media, avatar spokespersons, and cloned voices

PDF

Publisher workflow checklist

2-page pre-publish QA: is it generated? What label type? Where does it go? Log it

PDF

Labeling decision tree

1-page flowchart from content type to required action

XLSX

Labeling record log

Track each asset: date, medium, label applied, reviewer

Who needs this

  • You publish AI-generated text, images, audio, or video
  • You use avatars, synthetic voices, or deepfake-adjacent media
  • You need a repeatable labeling workflow, not one-off decisions

Who doesn't

  • You don't publish any AI-generated content externally
  • You already have a documented labeling process with records

FAQ

Does all AI-assisted text need to be labeled?

No. The text obligation is scoped to publications on matters of public interest, with an exception when a human exercises editorial review and takes responsibility. Other media have their own rules under Article 50.

What about images and videos?

Providers must ensure AI-generated outputs are marked machine-readable and detectable. Deployers of deepfakes must disclose that content is artificially generated.

Do we need to label internal documents?

Article 50 focuses on content published or shared with the public. Internal documents are generally outside scope, though your AI-use policy should still address them.

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Example wording. Adapt to your context. Not legal advice.